CONSMOS GROUP Shares International Market Strategy at Linyi Training Exchange
Linyi, China - August 26-27, 2025 - A training and exchange event for key enterprises in Linyi's high-end panel and green smart home furnishing industry chain was successfully held. The event aimed to implement the "Linyi City Opinions on Accelerating the Transformation, Upgrading and High-Quality Development of the High-End Panel and Green Smart Home Furnishing Industry" and further advance the "125" Strong Enterprise Cultivation Plan. Over 100 participants, including representatives from city and county (district) industry chain task forces, leading departments, key towns, and cultivated enterprises, attended the training and observation sessions.
On the first day, attendees visited and inspected several leading enterprises in Lanshan District, Fei County, and Pingyi County. These included Shandong Yimuliangpin, Qianshan Wood Industry, Huange Decoration, and Shengchang New Materials. The visits provided insights into advanced practices adopted by local wood industry companies in intelligent production, new material R&D, and green manufacturing.
The second day featured specialized training and a symposium. Tang Zhaoqun, Executive Secretary-General of the China National Forest Products Industry Association, and Zhan Xianxu, Dean of the Tuobao Decoration New Materials Research Institute, delivered lectures on topics including the innovation trends in whole-home furnishing, the development of decorative surface materials, and pathways for enterprise transformation and upgrading. During the symposium, the Linyi High-end Panel and Green Smart Home Furnishing Industry Chain Task Force briefed participants on the overall development of the city's industry and conveyed the key points of the aforementioned "Opinions." Representatives from enterprises, including CONSMOS GROUP, shared their new development models and experiences.
During the enterprise sharing session on the afternoon of the 27th, Mr. Zhang Shaolong, Chairman of CONSMOS GROUP, representing wood product export enterprises, systematically introduced the group's strategic layout and practical experience in exploring international markets. He demonstrated the company's core competitiveness and ability to navigate challenges in international trade through aspects like brand building, technological innovation, team construction, and supply chain management.
Brand Strategy: Transitioning from "Product Export" to "Brand Export": Since its founding in 2010, CONSMOS GROUP has focused heavily on brand building. The group has independently created over 40 building material brands. Notably, the "CONSMOS" brand enjoys trademark protection in more than 30 countries, and the "YONG HONG" brand has been applied for registration in 8 key market countries. By constructing this brand matrix, CONSMOS is gradually reducing its OEM business, increasing the proportion of self-owned brands, achieving a shift from the "end of the supply chain" to the "high end of the value chain," and significantly enhancing product premium capability and customer loyalty.
Technological Innovation: Solidifying Quality Foundations with Domestic Patents and International Certifications: CONSMOS GROUP places high importance on R&D investment. Leveraging its production base and technical center, and through industry-university-research collaboration, the group has obtained 19 patent certificates, with its subsidiary Mingtuo Wood Industry recognized as a National High-Tech Enterprise. Products have passed more than 10 international certifications, including US EPA, CARB, European CE, EUTR, FSC forest certification, and French VOC certification. At the 136th Canton Fair, four new products launched by CONSMOS GROUP – all-birch audio board, colored plywood, anti-termite board, and flame-retardant board – were successfully selected for the official new product release event, showcasing the company's innovation achievements.
Team Building: Cultivating Professionals to Enhance Development Drive: CONSMOS GROUP consistently adheres to a people-oriented approach, emphasizing systematic management, professional service, and humanized management. The company has built a professional, systematic, and growth-oriented training system and career progression paths. It organizes diverse team-building activities and offers comprehensive benefits including social insurance and housing fund, annual leave, statutory holidays, birthday greetings, global travel opportunities, festival benefits, and health check-ups. Through systematic training, career advancement channels, and an all-encompassing welfare system, the company has established a professional team of over 150 people covering marketing, procurement, merchandising, operations, R&D, branding, and more, providing solid assurance for sustainable development.
Supply Chain Synergy: Deep Integration with Local Resources to Build Efficient Export Channels: Leveraging Linyi's cluster advantages as a national production base for(engineered wood panels/man-made boards), CONSMOS has established long-term strategic partnerships with local high-quality factories. Through measures like stationing quality control personnel, implementing unified standards, and utilizing digital management, the company achieves full-chain coordination from raw materials to export. This not only ensures product quality and delivery timelines but also demonstrates strong resilience and cost advantages in the complex international economic and trade environment.
CONSMOS GROUP's export output value achieved growth in 2023 and 2024 amidst complex conditions, with annual revenue stabilizing at around 1 billion CNY. Products are exported to 127 countries and regions. Chairman Zhang Shaolong expressed his gratitude to the city leaders and the industry chain task force for meticulously organizing the training exchange, noting that the site visits and expert lectures were highly rewarding. He stated that CONSMOS GROUP will closely follow the deployments of the Municipal Party Committee, Municipal Government, and the city's High-end Panel and Green Smart Home Furnishing Industry Chain Task Force. The group will continue to deepen brand internationalization, technological innovation, and refined supply chain management. Working alongside industry chain partners, CONSMOS aims to collectively enhance the international competitiveness and brand influence of "Linyi Panels" and contribute to the high-quality development of Linyi's high-end panel and green smart home furnishing industry.
This training exchange event, combining policy interpretation, field observations, expert teachings, and enterprise sharing, provided an effective platform for communication and cooperation among local wood industry enterprises. It is expected to further promote collaborative innovation and international development within Linyi's high-end panel and green smart home furnishing industry chain.
